WHAT IS KREATIV COLLECTIVE?
Kreativ Collective is a boutique branding agency, founded in 2020 by Jennifer Cortlandt. Kreativ Collective works with businesses & individuals alike to create meaningful professional and personal brands to establish brand identity & build brand strategy with the goal of fostering brand trust amongst a targeted audience, expanding brand awareness to larger audiences &, ultimately, increasing brand ROI.
WHAT IS BRANDING, EXACTLY?
Branding is the process of integrating all the components of a Brand (using logos, themes, designs, mission statements, marketing, strategy, etc.) to build a meaningful Brand Story, with the intention of attracting and nurturing a targeted audience.
Branding fosters trust within a targeted audience through consistent and intentional messaging of a Brand Story by putting forth a positive image of a business across all channels wherein A) your business exists and, B) your current or potential consumers and/or clients engage with your business -- i.e. social media, website, email, messaging, customer service, etc.
When Branding is done right, it sets your business apart from that of your competitors, resulting in increased consumer lifetime value (CLTV), optimizing new clientele growth and dramatically increasing your return on investment (ROI).
I AM NOT A BUSINESS OWNER. CAN I STILL WORK WITH KREATIV COLLECTIVE?
Yes!
Not only do we work with businesses to create meaningful brands, but we also partner with individuals (from recent college graduates to unemployed individuals, from mid-level corporate employees to seasoned executives, influencers & life-coaches, should-be entrepreneurs, and beyond) to create exceptional Personal Brands.
WHAT IS A PERSONAL BRAND?
Your Personal Brand is the compilation of your unique skill sets, experience, and personality traits that you want the world to know you for. It is the telling of Your Story and the process through which you own the narrative of people’s perception of you.
In short, a Personal Brand is your reputation.
WHY IS A PERSONAL BRAND IMPORTANT?
In today’s world, a resume is no longer enough. A resume shows metrics, while a Personal Brand reveals the human behind the metrics. Businesses & hiring managers, potential clients & consumers - they all want to see WHO you are, not just WHAT you can do.
WHAT BENEFITS DOES A PERSONAL BRAND BRING ME?
A Personal Brand not only gives you back the control of how people perceive you by highlighting your strengths and passions, but it also builds trust in you as an individual by creating intentional points of access by which others can feel like they know you - even if they have never personally met you.
I AM SHY / NOT A PUBLIC PERSON / DO NOT WORK IN SALES &/OR CLIENTS & CUSTOMERS. DO I NEED A PERSONAL BRAND?
The short answer is yes!
If you want to make money in any field -- whether you work directly with consumers or you go days without interacting with a single person -- a Personal Brand is vital in setting you apart from the competition by optimizing your respect within a given vertical and providing you the key to unlocking a massive point of leverage in negotiations -- YOU.
HOW CAN I SIGN UP FOR MORE INFORMATION?
You can sign up via this link or on our Contact Us page.
Fill out the client intake form and submit it to us.
We will reach out to you to schedule a complimentary 15-minute phone call.
ARE THERE PAYMENT OPTIONS AVAILABLE?
We work with our clients on a case-by-case basis with regards to payment. All payments should be made to Kreativ Collective, LLC. Payments can be made via check, ABV, Paypal or Zelle.
ARE THERE REFUNDS?
Kreativ Collective does not offer refunds of any kind, for any reason.
KREATIV ETHOS
mission
We work to position every individual, business & brand that we partner with as the Hero of their own Journey by empowering them to identify and tell their Story.
vision
To help every individual, business & brand on the planet recognize their Purpose through the telling of their own Hero’s Journey.
values
Honor the Story.
Our Mission is to position every individual as the Hero of their Journey by empowering them to identify and tell their Story. Because of this, we are devoted to honoring the Story of every individual, business & community with whom we partner.
2. Anything Equals Everything
We believe that how we do anything is how we do everything, and therefore approach every task, project & client - big or small - with the exact same level of integrity, ingenuity & commitment.
3. ‘No’ Does Not Exist.
To paraphrase the great e.e. Cummings - we believe that ‘Yes’ is the only living thing. We understand that maintaining solution-oriented mindsets within ourselves is the only way to ensure our continued success & evolution.
4. Ownership.
Personal Responsibility is held in high regard at Kreativ Collective. We hold a “No Excuses'' policy at Kreativ Collective: either something gets done or it does not get done, but we do not waste our time with excuses nor do we engage with ‘blame-game’ behaviors. When hiccups occur, we shift to solutions - not excuses.
5. Go. Do.
We believe that momentum is better than perfection and prioritize action made in good faith above planning done out of procrastination.
6. Fail Forward.
Failure is not an option - it is a requirement. We believe that failure is our greatest teacher and we expect consistent failure from every team member on the path to personal and professional development.
7. Honor God & Community.
We believe that our Stories are all connected and we are committed to honoring God through the Stories we tell by honoring the Stories of the community we exist within. Because of this, we aim to create a platform that not only promotes the Story of the brands, businesses & individuals that we work with, but also the Story of Minneapolis and Minnesota at large, and the members of the communities therein.